
Film Marketing
Learn how the massive marketing machine works in hollywood and how you can use it to promote your movie.Film Marketing
Developed by Jason Tomaric, FilmSkillsFilm marketing is the other half of a Hollywood movie's budget. The cost of reaching an audience and getting them interested in seeing a specific title is an art and a science. In this lesson, you will learn how the film marketing machine in Hollywood works and how you can use it to market your movie.
- How the marketing machine in Hollywood works
- How you can effectively plan the marketing campaign for your movie
- The costs of marketing a film
- How to find a voice amid other Hollywood movies

Jason Tomaric
Director, Cinematographer Los Angeles, California
Alexa Amin
Executive Editor, Studio System News, and Former VP of Development, Sony Pictures AnimationAlexa Amin is Executive Editor of Studio System News, after having worked as a feature film studio executive since 1999. She most recently served as Vice President of Production at Sony Pictures Animation, where she shepherded OPEN SEASON 2, CLOUDY WITH A CHANCE OF MEATBALLS, and THE SMURFS, which grossed over $500 million worldwide. Prior to Sony, Ms. Amin was Vice President, Production for New Regency/20th Century Fox, where her films included Mr. & MRS. SMITH, THE FANTASTIC MR. FOX and ALVIN AND THE CHIPMUNKS, which also grossed over $500 million worldwide. She was honored as one of the industry’s rising young stars in The Hollywood Reporter’s Next Generation to Watch. Mrs. Amin is actively involved in educational causes, including Communities in Schools, Milk and Bookies and Determined to Succeed. She was born and raised in Los Angeles, received her B.A. in English from UC Santa Barbara, and currently lives in Los Angeles with her husband and 2 sons.

Barbara Doyle
Chair of Chapman University Film Department
Harry C. Box
Camera Operator, "Heroes," "Brothers and Sisters," and Author of "The Set Lighting Technician's Handbook"Harry C. Box has worked in television and motion picture production since 1989. Over the years he has done substantial work as a lighting technician, gaffer, camera operator, director of photography, and as an educator. His recent credits include network and cable television series, such as "Heroes" (NBC), "Brothers and Sisters" (ABC), and "Everybody Hates Chris" (CW). He has worked on major motion pictures, independent feature films, telefilms, documentaries, music videos, commercials, and industrials. Harry has also written "The Set Lighting Technician's Handbook," now in its fourth edition.

Jeff Ulin
VP of Worldwide Distribution, LucasFilm; Former Senior Executive at Paramount Pictures, Universal Studios
Kim Adelman
Producer, UCLA Instructor
Kyle Bonnici
Director of Interactive and Publicity, Paramount Pictures, Netflix
Lloyd Kaufman
President, Troma Entertainment, Chairman International Film and Television AssociationSince 1991, Mr. Kaufman has served on and contributed to the IFTA Board of Directors and Executive Committee in numerous capacities. A pioneer in new media who recognizes the value and potential new technology provides to the independent community, Mr. Kaufman is a leading proponent of maintaining “net neutrality” so that independent filmmakers and distributors are not left out of the promise and benefits of the Internet. To that end, he was asked by IFTA’s Board of Directors to help create and chair the Alliance’s New Technologies Opportunities Committee, which explores video distribution over the Internet, telephony, etc. and identifies avenues by which independents may realize new revenue from the emerging media.
Mr. Kaufman also is president of New York-based production and distribution company Troma Entertainment, which he and partner Michael Herz founded in 1974 shortly after they graduated from Yale University. In 35 years, Mr. Kaufman and Mr. Herz have built Troma up to legendary status as a bastion of true independence and a strong consumer brand through a visionary body of work that has had a huge impact on pop culture and today’s mainstream filmmaking. New York Post film critic Lou Lumenick recently wrote that Mr. Kaufman “has been cited as a major influence by Peter Jackson, Quentin Tarantino and Takashi Miike, among others.” Other writers and directors who have cited Mr. Kaufman as a major influence include Sam Raimi, James Gunn, Kevin Smith and Eli Roth, to name a few. In addition, Mr. Kaufman has mentored many young independent filmmakers and Troma movies or releases have given numerous now-famous talent their first start in the film industry, including Trey Parker and Matt Stone, Samuel L. Jackson, Kevin Costner, Oliver Stone, Marisa Tomei, Vincent D’Onofrio, and Jenna Fisher. Other major figures whose first work appears in a Troma film include Robert DeNiro, Dustin Hoffman and Carmen Electra.
