Working with the Media
Learn how to conduct yourself during television, print, and radio/podcast interviews to get the maximum exposure for your project.Working with the Media
Developed by Jason Tomaric, FilmSkillsABOUT THIS LESSON
The film industry is more about marketing that it is about film production. The studios often spend more money on advertising, publicity and marketing than they do on producing the movie itself. While the same holds true in the independent filmmaking arena, few filmmakers can afford much more than a few hundred posters and a website. That makes media coverage a critical part of your marketing campaign. In this lesson, you will learn how to reach the media, how to conduct an effective interview, and how to get you rmessage across.
WHAT YOU WILL LEARN
- Learn how to approach the media
- Learn how to craft and focus your message
- Learn how to manage yourself during an interview
- How to work with television stations, radio and podcasts, newspapers and magazines, and online blogs
- Techniques for getting your message across to the public
- How to maximize the media's reach and impact for your project
ABOUT THE LESSON AUTHOR
Jason Tomaric
Director, Cinematographer Los Angeles, CaliforniaJason J. Tomaric is an Emmy, Telly, and CINE Award-winning director and cinematographer of four internationally-distributed feature films, dozens of national television commercials, music videos, and the largest film training content library in the world, published author of 8 books - used in many top universities, and creator of AccuSkills.com, an industry-changing learning management platform.
Jason has worked in Los Angeles and around the world in over 20 countries. His clients include Disney, NBC/Universal, National Geographic, McDonald’s, Toyota, Scion, Microsoft, and Paul Mitchell, with narrative work screened at Sundance, Slamdance, and South by Southwest film festivals as well as on Netflix and on all broadcast networks.
Jason has taught and/or guest lectured at some of the nation's most prestigious film schools including UCLA, Columbia College, John Carroll University, Kent State University, San Francisco State, University of Notre Dame, and numerous film festivals.
Jason has written eight industry-defining books, all sold in bookstores, and used in film schools around the world. The American Society of Cinematographers hails Jason's books - "There are no wasted words in Tomaric's tome, which concisely summarizes each facet of the director's craft. It's difficult to think of a step in the process that Tomaric fails to address."
Jason’s DVD training series on Hollywood film production have trained filmmakers in over 40 countries, with distributors in Europe, Hong Kong, New York and Australia.
In 2010, Jason launched FilmSkills, which combines the world’s largest film training video library with his proprietary learning management system. Adopted by 47 universities within the first year, FilmSkills is now the leading industry-standard training solution for motion picture and television production.
In 2015, Jason launched AccuSkills.com, an industry-changing learning management platform that bridges the gap between academia and industry.