How to Shoot a Spec Commercial

Emmy-winning director, Jason Tomaric takes you through how he shot a $2,500 spec commercial for his demo reel to generate more clients.

How to Shoot a Spec Commercial

Developed by Jason Tomaric, FilmSkills

Emmy-winning director, Jason Tomaric, takes you on set as he shoots a spec commercial for his demo reel.  In this lesson, you will experience his process and learn how to improve your reel.

  • The step-by-step process of shooting a spec commercial
  • How the spot was written and cast
  • On-set tutorials on how the project was lit and shot
  • Post-production and compositing techniques
  • Voice over and music composition
  • Final commercial

This lesson also includes all the key paperwork behind the making of this commerical, including:

  • The script
  • Storyboards
  • Shotlist
Jason Tomaric

Jason Tomaric

Director, Cinematographer Los Angeles, California
Jason J. Tomaric is an Emmy, Telly, and CINE Award-winning director and cinematographer of four internationally-distributed feature films, dozens of national television commercials, music videos, and the largest film training content library in the world, published author of 8 books - used in many top universities, and creator of, an industry-changing learning management platform. 
Jason has worked in Los Angeles and around the world in over 20 countries. His clients include Disney, NBC/Universal, National Geographic, McDonald’s, Toyota, Scion, Microsoft, and Paul Mitchell, with narrative work screened at Sundance, Slamdance, and South by Southwest film festivals as well as on Netflix and on all broadcast networks.
Jason has taught and/or guest lectured at some of the nation's most prestigious film schools including UCLA, Columbia College, John Carroll University, Kent State University, San Francisco State, University of Notre Dame, and numerous film festivals.
Jason has written eight industry-defining books, all sold in bookstores, and used in film schools around the world. The American Society of Cinematographers hails Jason's books - "There are no wasted words in Tomaric's tome, which concisely summarizes each facet of the director's craft.  It's difficult to think of a step in the process that Tomaric fails to address." 
Jason’s DVD training series on Hollywood film production have trained filmmakers in over 40 countries, with distributors in Europe, Hong Kong, New York and Australia.
In 2010, Jason launched FilmSkills, which combines the world’s largest film training video library with his proprietary learning management system.  Adopted by 47 universities within the first year, FilmSkills is now the leading industry-standard training solution for motion picture and television production.
In 2015, Jason launched, an industry-changing learning management platform that bridges the gap between academia and industry.