Marketing and Distribution

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  • This course is open for 1 weeks
  • 12 lesson series
  • 4 hours, 31 minutes of video
  • Hundreds of test questions
  • Projects and exercises
  • Downloadable Files

Your students will go behind closed doors to learn how the sales end of the industry works.  Our video crews havd thoroughly documented the experience at the American Film Market and the Sundance Film Festival so students can experience the behind-thescenes deal making and marketing efforts of indie and studio films.

Students will learn from the VP of Distribution of Lucas Film how to navigate the sometimes-tricky waters of domestic and foreign distribution. Learn how to market a movie at a film festival and ultimately get the best deal possible. Students will learn from Hollywood’s top producers and distributors as they walk them into the heart of the Hollywood sales machine to arm them with the knowledge to be the smartest person sitting at the negotiating table.

 

The contributors to this class are Paramount Pictures studio executives and Hollywood marketing producers who reveal the techniques they’ve learned throughout their careers.


In addition to the lessons, this class also contains a number of other resources, including:

  • Hundreds of test questions - Simply use the FilmSkills Test Manager to mix and match questions from each lesson to create unlimited, fully-customizable tests.
     
  • Projects and Exercises - Choose from nearly a dozen projects that can be assigned, submitted, and graded... all inside FilmSkills.
     
  • Downloads and Web Links - Many lessons contain a wealth of samples, downloadable files, and examples students can apply to their own projects.

 

In addition, this FilmSkills Class includes a suite of classroom management tools, including:

  • Integrated Class Calendar – Sync classroom events, lessons, tests, and projects with all the students in this class.
     
  • Discussion Forums – Create group discussions, direct message individual students in this class, and post announcements to the entire class.
     
  • Upload your own files and weblinks – Customize this class with your own materials and web links.
     
  • Track student progress  – Built in video tracking lets you see who is watching the videos, and who isn't.
     
  • Class and Student GradeBooks – Track student attendance and participation, test and project results, and add external grades with ease.


The FilmSkills Marketing and Distribution Class is an engaging, video-based series that fully replaces the textbook by engaging students with expert advice and interactivity.

 

The lessons
  • Film Marketing

    Learn how the massive marketing machine works in hollywood and how you can use it to promote your movie.
  • Reaching Your Audience

    Learn how to effectively determine, define, and market to your audience.
  • Designing the Key Art

    Learn how to design an effective movie poster that will reel your fans in, help you raise awareness in your film, and get a distribution deal.
  • Making a Movie Trailer

    Learn how to market your movie with key do's and don'ts when making the trailer.
  • Building Your Website

    Learn how to build an engaging website that will help you sell your film to audiences and distributors.
  • Building a Press Kit

    Learn how to craft the idea press release to get the media interested in covering your story.
  • Working with the Media

    Learn how to conduct yourself during television, print, and radio/podcast interviews to get the maximum exposure for your project.
  • Intro to Distribution

    Learn how the distribution process works, the way studios approach the process, the windows and time frames of distribution, how to approach self-distribution, and knowing your audience.
  • Domestic Distribution

    Learn the distribution process so you know what to expect, what materials are needed, and most importantly how to protect yourself in the high stakes game of film distribution.
  • Foreign Distribution

    Learn how foreign sales agents work, how to find a reputable agent, common scams used to steal your movie without paying you, what you will be expected to deliver, how to collect your money, and hundreds of other tips.  We take you to the heart of it all at the American Film Market to see – firsthand, how the foreign distribution process works.
  • Film Festivals

    Learn how to find a qualified producer’s rep, how to get into top film festivals, what to do once you are accepted, how to attract the right audiences at the screenings, and how to leverage the opportunity for your next production.
  • Internet Distribution

    Learn how to properly distribute your movie online, how content aggregators work, how to find a unique presence online, and how to leverage your online movie to get your next movie deal.